Radionomy Board
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PostPosted: Fri Apr 11, 2014 10:12 am 
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Joined: Sun Jan 19, 2014 8:55 pm
Posts: 14
Radio 1: http://www.radionomy.com/somerstreamradio
O.S: Windows Vista 64 Bits
Hi all

Just wanted to get some thoughts on value of rebranding / relaunching a station. I am coming up to my 3 months and it looks like I will hit the minimum listenership so am looking ahead to get the numbers needed for 9 months. Since starting the station and listening to how it sounds, I have come up with a better "brand" for the station content and am wondering whether it is worth going ahead. I wanted to see if I got to the 3 month evaluation successfully before making a decision.

I know I am stuck with the existing station name and radionomy path/folder name for streaming, so it would seem that to make a complete break with the old identity I need to start a second station and transfer all my own content, boxes, clocks etc. over, and starting again to build up listeners, re-listing with Tunein and all those directories, etc. etc. I presume I would also have to re-do all the track mix settings. And I would probably lose my existing listeners so I would be starting again from scratch, so it sounds like a lot of effort just to start over.

Alternatively I could go for a dual brand option where everything on Radionomy stays as it is - perhaps change the description text or whatever I can - and then just use the new identity on the station's web site, Twitter, and any new directories I list on, etc. (even though the www path to the streaming address will still be the old name). This would be a lot less effort but might confuse listeners, who might think they are on the wrong station.

Or maybe the brand doesn't matter at all and I shouldn't worry about it, and just let the music do the talking.

Has anyone else been in this situation, what did you do? It's a shame there is not a Radionomy facility like you have with a Facebook Page, to make one change to the basic name. Or perhaps be able to do it for an admin fee.

Cheers

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PostPosted: Fri Apr 11, 2014 11:05 pm 
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Joined: Sat Mar 08, 2014 11:24 pm
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Location: The Great wide world
Radio 1: http://www.radionomy.com/en/radio/anisonhitsradio/index
O.S: Windows 8
I kind of did the option of adding to the brand. I started off with a pretty successful station running off Shoutcast with two streams on different bit rates. Things were going well. I had been looking at Radionomy for some months but was hesitant.

A new station would mean losing all my listeners I had worked so hard to get over the previous six months. If I didn't make the listener levels that Radionomy requires I would have to start everything over thus wasting over six months of work with my station.

This is when I decided to create a companion station. It would play some of the same music as my Shoutcast station, but not the same stream. I went about making the Radionomy station an additional station geared toward a narrower music selection than my main Shoutcast station. I promoted it on my website and even had promos running on my Shoutcast station. It is going quite well here at Radionomy. I easily hit the 12 hour/day mark and it looks like I will hit the 130 hour/day within the next couple weeks if things continue as they are. One thing to note, I have not submitted my Radionomy station to ANY internet radio directories. This is all from my own website promotion and running promos on my main station.

I hope to make the Radionomy stream my main stream. But only if they get their stats reporting, mobile apps, and ad insertion system more flexible. I have no problems with audio ads. That's what keeps things accessible for us the broadcaster/producer and the listener. I also need to get beyond the 1000 media item limit. This hampers my ability to be really flexible and produce a great product. I understand why it is done for new stations, but on the other hand it is a severe limitation to making a station successful.

Anyway, I just wanted to point out that keeping what you have already created but adding a new "option" is the way to go in my opinion. Don't let your efforts go to waste, especially if you are on track to make your needed metrics with Radionomy.


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PostPosted: Sat Apr 12, 2014 9:18 am 
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Joined: Sun Jan 19, 2014 8:55 pm
Posts: 14
Radio 1: http://www.radionomy.com/somerstreamradio
O.S: Windows Vista 64 Bits
Thanks that's useful info. My thoughts are that the "rebrand" would help to widen the genres of music played so a second station could be useful for this, and I could make my current station more tightly defined in terms of what it plays.

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