:: How to perform adverts on Direct/Live" ? ::You get a radio on Radionomy, you must know how to air advertising during your "live" broadcasts on your radio..., in order to comply with the Radio Producer's Pact (and then avoid the deactivation of your radio).
You just have to simply broadcast a trigger file * on your radio.
There are two release sequences:
The first distribution must be between xx:10 and xx:30 (every hour)
The second must be between xx:40 and xx:59 (every hour)
* A trigger file is an audio file that can contain multiple elements (music, self promotion, PSAs, but NO PAID ADVERTISING).
This trigger, however, must have specific characteristics:
- have a specific duration of two minutes (+ or - 250 milliseconds),
- have in the
artist name and title "
Advert:" (using software to tag your file)
Note: If the trigger is a music file, add the artist and title to the tags after
Advert:, e.g. Tag artist:
Advert: Rolling Stones and tag title:
Advert: Satisfaction- this file musn't be a "Blank MP3", whereas non-targeted listeners will hear the 2 mns adverts.
So you create a filler of 120 seconds ARTIST = "Advert:" TITLE = "Advert:" (without ") and you add it in your live playlist twice an hour (between xx:10 and xx:30 and between xx:40 and xx:59) For countries with no ad, your filler will be broadcasted and for countries with ads, it will be automatically replaced by ads.
example:
I live broadcast my playlist and it is 14:15, I find myself in the right window (xx:10-xx:30) to broadcast advertising, so I put my trigger file in my playlist (in my software), and distribute this file with specific tags (Advert: - Advert:). This will trigger the dissemination of advertising on your radio.
Attachment:
advert.png [ 76.89 KiB | Viewed 19592 times ]
We repeat this during the second broadcast window: (xx:40 and xx:59)
It is important to note that if you miss more than 3 advertising screens in the same week, your access will be suspended to live.(Date Version: June 2013)
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