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PostPosted: Wed Jun 04, 2014 8:18 am 
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Radio 1: http://www.radionomy.com/fr/radio/gameon
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Radio Name
Tags
Summary
Logo
Musical genres
Website


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PostPosted: Wed Jun 04, 2014 8:21 am 
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    1. Radio Name

The field "Name of the Radio" in the Settings of your radio in the RadioManager is very important, as it is the first thing the user will see when looking for a radio on Radionomy for example.

This is the identity card of your radio and you must choose it wisely, because once created, it cannot be changed anymore.

Here are some guidelines to follow when choosing a name for your radio:

• Make sure to find a name that best reflects your programming!
Do not go for "Radio Beethoven" for example if you intend to play only Nirvana.

Also, do not use a long name or initials such as NABF for "Nirvana and Beethoven Forever".
It is easier to remember a short name than a longer one.

• Never use only capital letters for the name of your radio, unless they are initials as explained above.
Do not use special characters either (for example "#Nirvana&BeethovenForever~"), such characters can cause various problems!

• Finally, be creative and do not copy the names of existing radios, even if you change them slightly, example: "Skyandrock" "RireetchansonsBelgique".
In short, never enter into dispute with a registered radio name, which might cause you legal and financial problems, resulting in the removal of your radio.

Also avoid adding "FM" to your radio name, as you are about to create a web radio and not a FM radio!


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PostPosted: Wed Jun 04, 2014 8:24 am 
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    2. Tags


The "Tags" field (mandatory) in the Settings of your radio in the RadioManager allows you to set two (minimum) to five tags, or simply keywords that will be used by the search engines of http://www.radionomy.com , for additional data aggregation.

Here are some helpful tips for optimal setting of your tags:

Separators: A space acts as a separator. Therefore, use many different words and not keyword phrases.

Simplicity: In most cases, two or three tags are sufficient. The more you use tags, the less they will be relevant.

Relevance: The tags you choose should characterize your radio with respect to its essential offering. Get inspired by the Summary you give in your settings.
A tag without apparent connection with your radio would stay unnoticed.

Evidence: Always think about the user looking for a particular radio style. What would they search for? Do not hesitate to ask people around you and ask your friends what would be the two or three words that best characterize your radio.

What tags should be avoided?

The name of your radio: it is useless, primarily because the tags are meant to guide a user to a group of radios meeting the same criteria; secondly, because by simply typing the name of your radio in a search engine the user will be automatically led to the page of your radio on http://www.radionomy.com.

The Musical Genres: these are indeed a separate category. However, you can use a tag that includes several musical genres, such as "Contemporary Adult", "Alternative”, « Underground » …

Special characters and accented words: some search engines may have problems interpreting such words or even ignore them.


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PostPosted: Wed Jun 04, 2014 8:26 am 
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Radio 1: http://www.radionomy.com/fr/radio/gameon
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    3. Summary


The “Summary” field (mandatory), in the Settings of your radio in the RadioManager, allows you to provide a general description that can motivate your potential listeners to listen to your radio.

This description must be “selling” and motivating, as it can motivate a user who visits the Radionomy site or any other directory or referral site, to listen to your radio than to another one.

Here are some helpful tips for writing your summary:

• Go straight to the point: be clear, brief and precise. You have a maximum of 300 characters. That is enough if you focus on the essentials and if you choose each word, eluding all that is not really necessary.
The website of the radio and its Facebook and Twitter pages will provide more detail on everything that listeners can discover and listen to.

• Use punctuation to streamline your text.

• Take particular care with the spelling and, of course, do not use abbreviations from texting language.

• Do not write everything in caps. This would give an aggressive character to your text and, moreover, would make reading more difficult.

• Your radio has a slogan? Do not hesitate to include it in your summary! It will give more life to your summary.


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PostPosted: Wed Jun 04, 2014 8:28 am 
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Radio 1: http://www.radionomy.com/fr/radio/gameon
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    4. Logo of your radio


The “Logo of your radio” field (mandatory) in the Settings of your radio in the RadioManager, prompts you to select a logo (that you have previously created) to give a visual identity to your radio. This logo should allow the user to identify the radio at a glance.

Criteria of your radio:

Therefore, your logo must follow a few simple but essential criteria to reflect the personality of your radio:

• Visibility: the name of your radio must appear clearly. The logo will often be considerably reduced on directories, referral sites and various applications. Think about it!

• Simplicity: use only two or three colors, but also avoid overloading the text.

• Identity: your logo should help identify the mood or the musical style of your program. Do not hesitate to mention "radio" or "web radio" to clearly identify the product concerned.

Once you have taken these facts into account, you can start by making a sketch of your logo, which will give you a work basis if you want to create it yourself or a general illustration if you want to hire a graphic designer.

Creation:

You have to make a choice for the practical part: create your logo yourself, have it done by third parties or through automatic systems (websites) offering this service. (Note: the minimum dimensions shall be 1400x1400px).

• Personal creation: please keep in mind that you will have to be proficient in one (or more) design programs(s) in order to achieve a clean and neat work.
The primary advantage of this option is the low cost of creation (depending on the price of the software).

• Hiring a professional (graphic designer): they will further highlight the specific points that you have sent them (color, reflection, shape, etc.).
This option will provide you with a superior work and unique quality that will be a plus for your radio. Of course this service is not free and you should compare the offers of various providers before choosing one.

• Online logo generators: while offering a simple way to reach the goal, online logo generators offer a limited service which is also often used by other companies ((in general the license is not exclusive)). Logo generators offer an interesting alternative to personal and professional creation, but they are not perfect (as regards the exclusivity and quality of the result).

Useful links:

Below, you will find a non-exhaustive list of image editing software and sites for creating a logo.
Please note that this information is purely indicative and Radionomy provides no support on them.

• Some image editing software:

    ➜ Adobe Photoshop Elements: Probably the world leader in this field, but also one of the most expensive. The version "Elements" is however more affordable, comprehensive and suitable for less experienced users. Available for Windows and Mac in a number of languages. Paying.

    ➜ GIMP 2: Often considered as the free competitor to Photoshop, it is less evolved. Its use may seem austere and it is preferable to have acquired some knowledge of graphics. Available for Windows and Mac in a number of languages. Free.

    ➜ Paint.net: The advanced version of Paint software incorporates some basic features of Photoshop. Friendlier than GIMP, Paint.net is more focused towards inexperienced users in graphics. Only available for Windows in many languages. Free.

    ➜ Seashore: Similar to Paint.net in many ways, but for Mac. Available in English only. Free.

    ➜ PhotoFiltre: Provides retouching solutions and image filters and is simple to use thanks to its tutorials. Only available for Windows in many languages. Free.

Some sites for logo design:

    ➜ Freelogoservices.com: Create your logo in five minutes. Quick and easy. Available in several languages. Paying.

    ➜ creation-de-logo.net: No automatic design online, but a lot of designers at your disposal. You can exchange with the designer by email or phone. Available in French only. Paying.

    ➜ Logogenie.net: Fast, easy and cheap. Excellent quality/price ratio. Available in English and French. Paying.

    ➜ Vistaprint.com: This site serves originally to create business cards. But it also allows you to create your logo and to make any kind of marketing material (flyers, t-shirts, pens, magnets ...) to the image of your radio. Available in several languages. Paying.

    ➜ Logogenerator.com: Quick and easy. Gives you a lot of freedom in the choice of images and characters. And it is not necessarily more expensive than the others. Available in English only. Paying.

    ➜ Logolease: You can create your logo for free. In return, the graphic choices are limited. You will receive your logo a few hours after designing, by email and in different formats (tif, png, jpg…). Available in English only. Free.

    ➜ Cooltext.com: This is actually a graphics generator, which also allows you to make logos and animate them. It is free. But beware, the colors are a bit garish, and with the fonts offered, you might not be satisfied with the result. Available in several languages. Free.

    ➜ Onlinelogomaker.com: No model available, but simple and effective tools to create your custom logo. Available in English only. Free.

    ➜ Logomaker.com: Many models available, you can create and store up to six logos at no cost. Available in English only. Free.


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PostPosted: Wed Jun 04, 2014 8:34 am 
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Radio 1: http://www.radionomy.com/fr/radio/gameon
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    5. Music genres


The “Musical genres” field (mandatory) in the Settings of your radio in the RadioManager, allows you to set two to five genres (subcategories) linked to one or more of the five main categories proposed by Radionomy.

Why define musical genres?

Musical genres allow Radionomy to display your radio:

    ➜ When searching by category and genre on http://www.radionomy.com or on its mobile applications.

    ➜ On similar radios to the first radio selected, thanks to the concordance of several musical genres.

    ➜ The genres are displayed on the information page of your radio on Radionomy, allowing your listener to get an idea of your programming as a whole.

Some criteria to be met:

    ➜ The category to which one or more genres are linked must be significantly represented in your weekly schedule (at least 20% per category) in order to properly reflect the theme of your radio.

    ➜ In some cases, do not hesitate to link a more unifying genre to a comprehensive genre that you have defined. For example, if you mostly play hip-hop, but with a little bit of funk, rap and R&B, you can select the genre "Hip-hop" and type " Urban", the latter including different styles of the same category.

    ➜ Never ever select a genre that departs from the main theme of your programming. For example, if you play hits all day with newsflash every hour, do not add the type "News”. A listener looking for news would not find what he wants.


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PostPosted: Wed Jun 04, 2014 8:42 am 
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Radio 1: http://www.radionomy.com/fr/radio/gameon
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    6. Website of your radio


The website is essential to the existence of your radio.

You should not only rely on the referral of your mp3 stream, even if it is very effective. Your radio should be free of Apple and Microsoft, which are great ways to create audience and reputation, but cannot be eternal.

Your radio must have its own image, identity, and place of exchange with its listeners. Your radio will only exist in the long term, if it is streamed on its own website. With a neat website, your radio will be a real 2.0 media, professional and credible.
Building a website to host its listeners is like designing your living room for entertaining guests: do things right, it will be appreciated!

Choosing a design platform:

You will first have to choose a platform for website design. There are dozens of them, with free templates (against some pub) or paid (subscription from 4 or 5 euros per month) for a site without any advertising.

Here is a list of good sites allowing you to create a website easily and without being a professional in the field: Wix, Webself, Blogger, e-monsite, Ekablog, Jimdo, Wordpress, Blogspot, Weebly, Office365, Wifeo...

Acquiring your domain name:

You must first create the address of your site and become the owner. This address must be as much as possible identical to the name of your radio. You will thus need to buy your own domain name. Logically, it should be the name of your radio with the suffix .com, .net, .fr … You can buy your domain name on most platforms for designing websites and the name usually costs between 20 and 30 euros per year. This will prevent addresses like “www.radiofun.blogspot.com" which are a bit amateur.

What elements should be included?

You will now be able to design your site. Do not go for a complicated architecture. Do not multiply pages. Try at first, to achieve an effective homepage where the user - listener should, at least, find the following:

    ➜ The name of the radio and its slogan

    ➜ The radio player : you will find the html code on radionomy.com by going to your radio page and clicking on the button “share”

    ➜ Radio news: a new broadcast, a new host? Launching the summer schedule? Let your listeners know.

    ➜ The news on your musical theme: post information found on the web or video clips related to your programming. Do not forget to add a link to the original site. This will help improving your ranking on search engines.

Get your site listed on Google and other search engines :

Be visible on search engines, means being present on the keywords that visitors can enter to find your radio. Put yourself first in the place of the user and think about what he can write to find your radio. Then work on your content to be well positioned on these keywords, so the visitor who arrives can find what he is looking for.

    ➜ The Head tag (Title): This tag defines the title of each page of your site. It especially allows a user to recognize whether the website is found relevant as regards his search. The title must be short and descriptive.

    ➜ The META Description tag: This is a well-constructed sentence (i.e. not a series of keywords) with a maximum of 250 characters, which summarizes the content of the page.

    ➜ The META Keyword tag: The content allows the engine to get the keywords. You will thus have to choose approx. thirty keywords. Take everything that is related to the theme of your radio. The “Tools” tab of Google Adwords(after creating an Adwords account) will give you access to its keywords planning tool, which can be very helpful.

Building your website:

    ➜ Adopt a simple structure and simple menus

    ➜ Create easy to remember URLs with integration of a key rather than a page number.

The content of your website:

Regularly update news from your radio and its music news. Ad your keywords at the bottom of the page, but also the names of the artists represented in your programming.

Self-promotion of your website :

    ➜ Make the promotion of your website on your channel. Attract listeners to your website who already listen to your radio via other platforms (such as iTunes). Brag them the merits of your site in a promo aired regularly.

    ➜ Systematically combine the name of your radio to your website name, with, in particular, the site address on the logo of your radio.

The SEO elements listed above are widely detailed in this document with all necessary technical explanations published by Google: Optimization for search engines


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