Radionomy - Board

Spanish Language Spots
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Author:  radiostpete [ Tue Dec 05, 2017 1:51 pm ]
Post subject:  Spanish Language Spots

This all must be a mistake.

I spent my career leading a major national advertising company. It can't make
any sense from a targeting perspective to be running so many spanish language spots
on english language radio stations.

Doing this, in effect, drives up the CPM to very high levels because listeners are hearing the spots but only undertanding a word or two.

Target Spot knows better and so do the advertisers. This must be a technical glitch.

Author:  Bob [ Tue Dec 05, 2017 2:25 pm ]
Post subject:  Re: Spanish Language Spots


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