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Station Slogan
https://board.radionomy.com/viewtopic.php?f=33&t=22623
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Author:  asal279 [ Thu Jun 30, 2016 5:56 pm ]
Post subject:  Station Slogan

I have a station that plays regional (New England area) hard rock and heavy metal bands and am trying to pick one of the two slogans, but can't decide which is better. Any suggestions?

- New England's rock and metal underground
- Support local rock and metal

Author:  RadioXUS [ Fri Jul 01, 2016 11:53 am ]
Post subject:  Re: Station Slogan

I feel that the first one is much more targeted and specific and lets the listener know exactly what to expect. Potentially a bit more "upselling" would do, too, in some of your promos, i.e. "You're listening to the best of New England's Rock and Metal Underground".

The second one is rather generic... it would make the listener ask "local where?"...

asal279 wrote:
I have a station that plays regional (New England area) hard rock and heavy metal bands and am trying to pick one of the two slogans, but can't decide which is better. Any suggestions?

- New England's rock and metal underground
- Support local rock and metal

Author:  metalrockone [ Sat Jul 02, 2016 12:40 pm ]
Post subject:  Re: Station Slogan

RadioXUS wrote:
I feel that the first one is much more targeted and specific and lets the listener know exactly what to expect. Potentially a bit more "upselling" would do, too, in some of your promos, i.e. "You're listening to the best of New England's Rock and Metal Underground".

The second one is rather generic... it would make the listener ask "local where?"...

asal279 wrote:
I have a station that plays regional (New England area) hard rock and heavy metal bands and am trying to pick one of the two slogans, but can't decide which is better. Any suggestions?

- New England's rock and metal underground
- Support local rock and metal



The same with me the first one is the best.

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