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 Post subject: Advertising Suggestion
PostPosted: Sat Feb 07, 2015 5:47 pm 
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Radio 1: http://www.radionomy.com/en/radio/nbtmusicradio/index
hey all

i am not quite sure why i am bothering, since even here relevant posts get bumped away by posts meant for the tech section and well, the management/decision makers at RN are not great at taking suggestions or thinking about other ways of doing things once they have set out, even if their planned procedure clearly doesn't work , but hey , I am an eternal optimist so here goes:

At the moment we have two blocks of (supposedly) 2 minute ad segments running within a 60 minute parameter.

the problem is, RN clearly has been unable to sell enough advertising (not terribly surprising given the way the ads have disrupted the streaming and they way they have been thrown together) so even when the ads DO work and stream without messing up the playlist or causing silences and stoppages , the irritation factor to the listener is incredibly high because well the same ads are repeated again and and again and again, here in Germany its basically Radionomy advertising itself.

so a suggestion: instead of two blocks how about one block of Target Spot.. and the other block, instead of filler, is sourced adverts from the radio/producer themselves.

you can still do your regional thing with the targetspot block and the other block would function the same way as the fillers do, I.E. the producers load them up, they have to be 2 minutes and so and so on.. the profits from THIS block can be shared equally between the Producer and RN.

benefits : at least one of the blocks of ads in an hour will fit the format and mood of the radio, it cuts down on repetition and the producer can make a tiny amount of money from all their hard work (lets be really honest, the so called revenue 'sharing' in place now is a not very good joke)

Frankly if you keep things they way you are now, NO ONE will be earning anything.

Adverts are a neccessary evil.. that's a given there just has to be a better way to implement them :)

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PostPosted: Sun Feb 08, 2015 1:57 pm 
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Radio 1: http://www.radionomy.com/j-popprojectradio
It's a reasonable idea, but I wonder how many producers out there have the inclination/ability to go out and get advertisers themselves. Giving it as an option if you prove you can gather paying advertisers would be a good idea. Technically it would require some change to the structure of the way things are done with adverts, as they are stored and retrieved in separately from your content, so may be a non-starter in that regard.

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PostPosted: Sun Feb 08, 2015 2:40 pm 
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Joined: Tue Sep 17, 2013 9:03 am
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Radio 1: http://www.radionomy.com/en/radio/nbtmusicradio/index
elmbury wrote:
It's a reasonable idea, but I wonder how many producers out there have the inclination/ability to go out and get advertisers themselves. Giving it as an option if you prove you can gather paying advertisers would be a good idea. Technically it would require some change to the structure of the way things are done with adverts, as they are stored and retrieved in separately from your content, so may be a non-starter in that regard.


all true
the way things are now, as i understand it anyway, is the ads run from a different server to my content, so that wouldn't really change, the target spot ad could still run the way it is now (once they fix the bugs of course ha ha) the ads sourced by me would be on MY content server the same way the fillers and so on are.

if the producers are sufficiently motivated ( in other words FAIRLY share the revenues made) i could see this working. its pretty obvious that they are not getting enough advertisers the way they are doing it now.. why not get the thousands of radios out there to help out.

you could even set up a structure/TOS that serious radios have to bring in one or two advertisers, tho let the radios themselves decide pricing, (Radionomy has proved themselves somewhat short sighted in these matters and would definitely charge too much for what would be small businesses/ bands/ labels and so on)

those that don't wish to bring in advertisers, pay a reasonable fee per month. another source of income for RN. since its obvious they cut corners with staff, a support platform, servers and so on ; if done correctly and again, FAIRLY, it could work out well for all..

again all just ideas, but a better , less disruptive way must be found

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best albums of the year more than 60% new bands and musicians
https://www.facebook.com/martin.NBTMusi ... 8595855751
http://nbtmusic.de/
http://nbtmusicradio.org
http://nbtmusicradio.playtheradio.com/

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